Focus Groups

Alaska is a unique state with unique people. Qualitative research such as focus groups are an excellent way to tap into the mind of ‘real alaskans’ and give our clients a unique insight on the perceptions and reactions to their cause. Hays Research Group specializes in recruiting for, and facilitating focus groups all across the State of Alaska whether it is a straightforward focus group at our facility in Anchorage, or a comprehensive series of focus groups across the state in large cities and in rural communities. All of our focus groups are led by a professional moderator (or you can provide your own) and can be viewed or recorded on closed circuit video, we even have the capability to stream your focus group live and securely on the internet and receive input and direction throughout the process from our clients to steer the discourse or process of the group. Our in-house focus group facility is equipped with state of the art closed circuit video and presentation equipment. For larger groups, or other locations in Alaska, our qualitative research staff has the experience and knowledge to address your needs.

Hays Research Group’s state of the art call center is fully staffed to handle your focus group participant recruiting needs. With an extensive database of Alaskan households that is continuously updated, we can target nearly any demographic you need.

We also specialize in Mock Trial / Mock Jury research in Alaska. Whether you need an entire facility and recruit package or just a recruited mock jury, Hays Research is the go-to firm for Alaskan law firms who appreciate the advantage of fine tuning their case before trial.

If you are already planning on conducting your own focus group in Alaska, we would be happy to assist in recruiting participants or facilitating any portion of your event. Please contact us regarding any of your focus group needs.